Service + Technology
The RKG Teams who handle your account are more than friendly liaisons. They are smart marketers who have the experience and knowledge to be able to not only evaluate the data and share what’s happening. They are equipped to answer tough questions about your campaigns, proactively manage your account based on your business goals, and dig deep to uncover anomalous data trends.
The people you speak with are the team members doing the actual work for your programs. All RKG Team Members complete rigorous training in online marketing, in addition to training for their service of focus. They’re power Excel users. They’re trained in advanced SQL to navigate our data warehouse.
We strive to provide you with the best client service experience in the industry by focusing on your business needs and continually providing superior results. Our approach to staffing provides clients with more insight, increased nimbleness, greater accountability — and better results.
We believe that you can’t be the leader in the space without the right technology. RKG builds or partners with the leading technology in the space, to be certain that we remain the leading edge firm for our clients. For the technology where it makes sense to partner, clients can be certain that there is integration with RKG’s proprietary tools to deliver maximum effectiveness.
RKG has developed over a dozen proprietary systems to be efficient, flexible and hugely scalable. Every technology that is built in-house has been developed and is supported by our dedicated IT staff. Each tool is created with the desire to maximizing team member efficiency, allowing them to focus on client needs to routinely deliver outstanding returns.
We’re consistently improving our proprietary technology and systems. RKG incorporates our thought leadership into system updates – always taking advantage of the latest technologies and defining what best –of-breed of online marketing platforms must accomplish. Product development cycles are broken into one-week periods; unheard of in our industry. However, this ensures that as online marketing needs change, RKG’s IT team can swiftly implement requests to make sure that we maintain our industry-leading position.
Service + Technology Working Together
This is a core differentiation of RKG’s technologies: we understand that no technology solution can understand the complex needs of today’s online marketing programs. Our tools are developed to be easily customized for each client’s needs by accepting business intelligence inputs from the RKG Team Member.