Find out what customers really think of your site – and your selling proposition:
RKG’s Site Effectiveness Labs

If you’ve never watched real, live users try to shop your site, you’ve missed out on a potentially jaw dropping experience.

• Imagine watching a person search in vain for the info she knows she needs before she can click your Add to Cart button. Or imagine her simply not being able to find the button.
• Imagine a comparison shopper ignoring those “Why we’re different?” links your team arm-wrestled over for days, or simply clicking away from your site to a competitor’s.
• Imagine each of these real people telling you why they’d buy from your site, or why they wouldn’t — or why they’d complete an order today, but never, ever return.

With traditional usability testing, you hear a real live human “think out loud” as you watch her try to complete tasks critical to your site’s success. You discover the roadblocks you didn’t know existed and important site features that just aren’t getting noticed.

RKG’s Site Effectiveness Labs go further.

• We test your site with 6 live users- we recruit them to align with the profiles of the people shopping your site.
• While we have these folks in the Lab, we ask them to do more than point and click. During the testing session and a detailed exit interview, each person answers questions that gauge the effectiveness of your site’s essential offer—the reasons someone would buy from you, today, instead of a competitor.
• After the sessions, RKG presents a detailed summary report on how your site – and your selling proposition – performed.

You’re armed with a to-do list of the changes you need need to make to help your site meet its customer’s goals and make your selling proposition visible and persuasive.

The cost of a Site Effectiveness lab is typically $9,500. In most cases, the best way to use this is in combination with a Site Assessment.

Call us today to find out how we can help make your website more effective.