Get a detailed roadmap for improving your site – The Clinic

With an RKG Website Clinic, you get a comprehensive, expert review of your site’s ability to satisfy and sell. You rent our time and our brains - we come back with concrete, page-by -page recommendations for a more effective website.

What we do and what you get

1. First, we listen carefully. We gather info with a questionnaire, a 60 minute phone call, and a review of your site analytics.
   We quickly cover:
   • Key metrics from your business and site analytics
   • Your site goals and your customers goals
   • The business problems you need to solve
2. We roll up our sleeves and get to work. We spend days living with your site, flagging the roadblocks and discovering potential momentum builders
   • Each of your site’s key pages is benchmarked against accepted industry best practice—and what we’ve seen really work. From homepage to order confirmation, we evaluate the overall paths toward conversion and the effectiveness of individual elements. For online retailers we cover homepage, navigation, category pages, site search, product pages, cart and checkout.
   • We take a critical look at your Unique Selling Proposition, your site’s ability to persuade customers to do business with you — instead of your competitors.
   • To provide you with user perspective as well as an expert review, we spend time shopping your site and attempting to complete the tasks most critical to your prospects.
3. We show you what we see. As former retailers, we share your healthy cynicism for “consulting projects.” Fear not! This is a report you will actually use! We have zero tolerance for fluff. We do not dangle our glasses out of the corners of our mouths while we ask your team to pull some more numbers. Your report will have no meaningless waterfall charts. Yes, it will be strategic enough for the corner office, but mostly it’s chocked full of pragmatic advice to make your site easier to use and more likely to get the sale.

Your report is a big fat deck: it’s handcrafted, detailed and comprehensive. You’ll either love it or think we’re insane.

The report takes everything we’ve learned about usabilty and conversion – and applies it directly to your site.

• You receive concrete, specific, page, by page recommendations to optimize your site for your conversion goals and your customer’s goals.
• You’ll learn where your site is inserting friction into the buying process, how to remove it, and replace it with momentum toward the sale.
• You’ll see where your unique selling propostion is visible on your site, where it vanishes, and and how to make it compelling to your visitor.
• You’ll be armed with best practices and design principles to help your site right now, and return to repeatedly as you move the site forward.

In most cases, the Clinic reveals low-hanging fruit — changes you can make within weeks or days, — as well as substantive to-do lists to focus your team on the right long-term projects.

When we deliver the report we’ll follow up with a 90 minute phone call to review our recommendations and open q and a. Clients tell us these conversations are really helpful—so we’ll folllow up with a DVD recording of the call and our onscreen presentation.

How long and how much

The Clinic usually takes 3-4 weeks to deliver. The cost is $9500. Clients tell us that they return to their Clinic report again and again, using it as a roadmap for ongoing, conversion-positive site changes.

Call us to get started on your Clinic today, there’s usually a waiting list.