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Web Analytics for Site Optimization

Larry Becker
DMA Annual Web Analytics Association Base Camp
Las Vegas, NV
October 12, 2008

Your site is up and it is working for you. How hard is it working? How much better could it be?

Now is the time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work for you.

Plan to attend Workshop II