The RKG Digital Marketing Reports are a collection of charts, data sets, and recaps from the previous fiscal quarter. Using many of our long standing clients as an index, RKG compiles these reports to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising programs.

Digital Marketing Report for Q4, 2011

• Released on January 17, 2012 the Digital Marketing Report for Q4, 2011 highlights 31% Y/Y increase in paid search spend, a 25.9% Y/Y increase in CTR, and discusses the impact of Google’s Panda algorithm, and the emergence of Social Media as a factor in natural search rankings.
• View the Q4, 2011 Digital Marketing Report Page