Dossier is a 24-page quarterly journal filled with original articles detailing best-of-breed strategy and encouraging a data-driven approach to online marketing. Dossier is written by the RKG team as well as esteemed guest writers from other firms. Dossier is distributed to an extensive subscriber list and at industry trade shows. Past issues are highlighted below and available for free download as PDFs.

Dossier: Volume 2.3, 2011

• Paid Search Tactics for the Holidays, Prepping for Holiday SEO, 24 Top Paid Search Metrics Explained, Mobile Traffic Patterns in Paid Search, Building the Business case for Advanced Marketing (written by Jim Novo), The Private Sale in Online Travel Distribution, Google Interview RKG about PLAs, Introducing Adam Audette, Q&A on AudetteMedia joining forces with RKG
• Download Dossier 2.3

Dossier: Volume 2.2, 2011

• Why Your Search Agency will Manage Your Display Program, RKG Research: Attribution Managment in Action, Introducing John Shea former Googler and RKG’s VP of Strategic Accounts, Finding Value in the Google Search Network, SEM 101, 5 Tips for Product Feeds and CSEs, Facebook 101: Key Strategies and Metrics, Is the SEM Agency Model Dead?
• Download Dossier 2.2

Dossier: Volume 2.1, 2011

• Trending Now: E-Commerce and SEO, Marketing on Facebook, Why Cheap Hotels Aren’t Cheap, Breaking Down the Google Search Results Page, The Four Principles of Highly Persuasive Websites, Bringing Them Back: A Primer on Retargeting, Structuring a Sound Online Marketing RFP.
• Download Dossier 2.1

Dossier: Volume 1.21 2010

• Google Bid Simulator and Broad Match Modifiers, 5 PPC Lessons for the Holidays, Mobile: A Work Still Very Much in Progress, Multichannel Attribution: The Results are in, What it Takes to be an RKG Analyst.
• Download Dossier 1.2

Dossier: Volume 1.1, 2010

• Bing-Yahoo! What does it Mean?, What Travel Can Learn From Retail, The Multichannel Attribution Management Solution, What’s Hot: Mobile.
• Download Dossier 1.1