Thought Leadership
Since our founding in 2003, RKG has been at the forefront of thought leadership in the online marketing industry. Staying ahead of the curve on research and developing great tactics enables us to deliver excellent results for clients, but it also gives RKG the opportunity to help the industry grow as a whole. We strive to disseminate meaningful, high-impact research and tactics through 3 different mediums:
- RKGblog is where we do most of our writing and musing about online marketing strategy, research, and the state of the industry. RKGblog is written by all levels of RKG employees and has thousands of subscribers, a robust commenting community, and over a thousand posts dating back to 2006.
- Talks & Events are key to RKG’s desire to get critical information about online marketing out to the world. Members of RKG’s senior staff routinely speak and present at industry shows, conferences, and webinars. Additionally, RKG organizes the annual RKG Summit, attended by clients, industry friends, and some of the best minds in the space
- Digital Marketing ReportsThe RKG Digital Marketing Reports are a collection of charts, data sets, and recaps from the previous fiscal quarter. Using many of our long standing clients as an index, RKG compiles these reports to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising programs.
- Dossier is a 24-page quarterly journal filled with original articles detailing best-of-breed strategy and encouraging a data-driven approach to online marketing. Dossier is written by the RKG team as well as esteemed guest writers from other firms. Dossier is distributed to an extensive subscriber list and at industry trade shows. Past issues are available for download as PDFs.
