Blueprint Search Analytics
Google and Bing use hundreds of signals in their algorithms and make hundreds more changes to those algorithms each year. Keeping track of every minute adjustment is enough to make us all crazy.
Blueprint makes sense of the patterns and focuses on what’s important for connecting with audiences through organic search:
- identifying what your audiences are really looking for
- measuring effectiveness of SEO efforts
- pinpointing problems when things go wrong
- forecasting the ROI of planned SEO initiatives
- uncovering technical obstacles with a full crawl and index of the site
Blueprint filters out the noise of overwhelming and non-actionable data and shows you what really matters.
Understanding audience intent is the foundation of all effective marketing. Knowing what problems your audience is trying to solve and what tasks they need to accomplish informs and improves the digital experience. It makes information discoverable. It helps companies build the right products and resonate with target audiences. It is the most efficient way to build brands, drive commerce, and create growth.
Blueprint takes the thousands of queries that lead audiences to your site and segments them into topics so you can see what content is really working. Blueprint shifts the focus from keywords and numbers to content and people.
You’ve implemented your SEO strategy, but is it working? Blueprint visualizes the trends for you. Is traffic up or down, not just for individual keywords, but for the topic area that you’ve invested in? What about ranking?
Since Blueprint uses Google Webmaster Tools data, you’ll get accurate data directly from Google’s query logs.
Blueprint not only lets you monitor your progress as trends over the week, month, or year, and compare date ranges, but also delivers a weekly progress snapshot directly to your inbox.
Was that traffic drop across the site or only for particular topic areas? Was it due to a loss of ranking or just seasonality? Or maybe rankings and search volume haven’t changed at all and the site has lost titles or rich snippets and click through rates have gone down.
Blueprint makes it easy to know exactly what’s going on so that you know exactly what to do rather than spend hours investigating a problem that doesn’t exist.
Traffic is down, but rankings and click through rate are just fine: this is seasonality at work.
Every day, it seems like more and more queries are disappearing behind “not provided”. Since Blueprint uses both Google webmaster tools and web analytics data, and segments queries into topic areas, you can see the likely breakdown of “not provided” data with the click of a button.
What’s the traffic payoff for increased ranking? What topic area has the most opportunity? Because Blueprint calculates click through rates for each topic area at each ranking position and estimates the breakdown of “not provided” data, you can see the likely impact of ranking changes, what topic area to target first, and with conversion rate and conversion value data, Blueprint will even show you what’s most profitable!
Every page of the site that doesn’t get indexed means lost traffic and lost revenue. But it can be difficult to track down technical problems search engines may be having crawling the site.
Blueprint analyzes exactly how search engines are crawling the site by processing server logs and surfaces not only what problems search engines are having, but just how critical those problems are.
Contact us for a demo and a personalized quote!
Discounted pricing available for long-term contracts and multiple sites.