You can’t be a leader in the digital marketing space without the right technology. Merkle | RKG builds proprietary tools to ensure we’re managing our client’s accounts with the best technology available. We have developed our systems to be efficient, flexible and hugely scalable. Each tool is created with the desire to maximize team member efficiency, allowing them to focus on client needs to routinely deliver outstanding returns. In the interest of delivering the best results for our clients, Merkle | RKG also partners with leading 3rd party tools when prudent.
Technology changes constantly, as does the digital marketing landscape. We’re continuously improving our technology to incorporate thought leadership into system updates, choosing which new features to support and defining what best-of-breed of digital marketing platforms must accomplish. Our adoption of agile development practices enable nimble decision making to immediately impact the development queue as the digital marketing landscape changes.