RKG’s Chief Marketing Scientist, George Michie, will be part of the Mobile Track panel at SMX West in San Jose on Wednesday, March 12th at 3:30pm titled ‘Measuring The Mobile Lead.’ Find the full agenda for the day here: http://searchmarketingexpo.com/west/2014/full_agenda2
Measuring The Mobile Lead (#smx #24C)
Mobile traffic continues to grow exponentially, but mobile conversions lag for many advertisers. Solving mobile lead attribution is a challenge for businesses aiming to justify mobile ad investments. Our panelists will discuss how to measure mobile leads to get an accurate picture of mobile’s impact on the bottom line – from tracking calls and clicks to cross-channel attribution methods.