SMX East 2013
RKG’s VP of PPC, Matthew Mierzejewski, will be presenting on a panel titled ‘Maximizing Enterprise PPC’ in the Enterprise & In House Track from 10:45am-noon on October 3rd at SMX East. RKG will also be exhibiting at the SMX East Conference (booth 419) in NYC 10/1-10/3, 2013.
Maximizing Enterprise PPC (#smx #32D)
Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when departments compete for “ownership” of the process and keywords. This session explores the challenges of running enterprise-level paid search marketing, and how to get all stakeholders in alignment to assure the maximum return possible.