Search Insider Summit

RKG’s Chief Knowledge Officer, Adam Audette, will be participating in a panel discussion at the Search Insider Summit in Park City, UT on December 9th at 11:30am titled “What’s the Future for the Search Marketing Org Chart?”

Panel: What’s the Future for the Search Marketing Org Chart?
Date/Time: December 09, 11:30 AM
Search engine optimization and paid search marketers once held specific roles such as dedicated technologists, keyword analysts, and link builders. Not so much anymore. Search marketers need to become the jack-of-all trades, with one hand in search, and another in social. Even CMOs continue to shift more of their department’s focus to building content rather than transactional campaigns. Frequent changes to Google’s algorithm such as encrypting all search data render yesterday’s SEO tactics useless or, worse, dangerous. What does the shift toward content and authentic links mean for the “old-school SEO” teams, and how does video change the landscape? Experts will debate the real needs of the next-generation marketing organization, from staffing to skills. Panelists will discuss new, obsolete and redundant job titles; how departments should structure local vs. national strategies; and how marketers become publishers without risking their visibility on a variety of search engines and sites.