PhoCusWright Conference 2012

RKG will be attending the PhoCusWright Conference in Scottsdale, AZ – November 13-15, 2012 at the Westin Kierland. RKG speakers are Ryan Gibson and Adam Audette.

Wednesday, November 14th Workshop (9am-12:15pm):

Boost Your Search Leverage: Tactics for a Cohesive Approach to PPC, SEO and Social

Presented by: RKG | Rimm-Kaufman Group
Are your PPC, SEO, social and other online marketing efforts all in sync? Are all potential customers finding you? How do you know you’re not leaving bookings on the table? Learn to drive more from your search and social programs in this interactive session. Explore the newest features and capabilities for travel advertisers to integrate search and social efforts, including focusing social strategies to target customers, maximizing bookings through mobile and local search, and capitalizing on seasonal shifts and geography differences.