IRCE

RKG’s Chief Marketing Scientist, George Michie, will be speaking at IRCE on June 13th from 10:30am-11:00am in a session titled ‘Growing a Paid Search Program Year After Year After Year.’  RKG will also be exhibiting (booth #539) at IRCE in Chicago, June 10th-13th, at McCormick Place West.  If you would like to meet up with the RKG team while we are there, please email info@rimmkaufman.com to set up a day and time at the conference that works for you.

Growing a Paid Search Program Year after Year after Year

Building a quality paid search program takes time, attention to detail, business insight and high quality tools.  But search has never been a set it and forget it business.  Find out how Think Geek has leveraged smart bidding, new controls from the engines, new ad formats and a relentless focus on data to grow their paid search business year after year after year.  Attendees will learn new ways to look at their program to find new opportunities.