IRCE 2013

RKG’s Chief Knowledge Officer, Adam Audette, will be holding a workshop with Steve Hartman, Executive Director, Marketing, Urban Outfitters at IRCE on June 4th from 1:30pm-2:30pm titled “10 Top Tried and True SEO Tactics.”

10 Top Tried and True SEO Tactics by Adam Audette, Chief Knowledge Officer, RKG, Steve Hartman, Executive Director, Marketing, Urban Outfitters

Search engines’ changing algorithms make it a challenge for search engine optimization efforts to keep up. But retailers who improve execution on well-known basics—for instance, reducing duplicative page content that can confuse search engine crawlers—can boost SEO results regardless of what’s in or out at individual search engines. An expert will review the 10 most effective practices retailers should include in their SEO, and a retailer will share results of incorporating them into its own program.