Fashion Digital NY

RKG will be participating in Fashion Digital NY on October 21st.  RKG’s EVP of Marketing Strategy, Ryan Gibson, will be participating in a panel at 11:05am titled ‘The Magic Number: Customer Acquisition and Retention Strategies’ in Concurrent Session A.  Drop by RKG’s booth in the solutions zone during the conference.

The Magic Number: Customer Acquisition and Retention Strategies

Has traditional marketing fallen by the wayside with the ever-increasing number of alternative marketing methods? From display, search and affiliate marketing to growth hacking and beyond, finding the right cost of conversion is the biggest challenge many retailers face. This panel of experts will discuss their successes and failures in testing new strategies, how they define ROI, and whether there truly is a “magic number.”