Search Engine Optimization
Merkle | RKG’s organic Search Engine Optimization (SEO) services are diverse and flexible to meet the specific needs of our clients. The foundation on which these services are built is based on analytics-driven techniques and the application of keyword research, resulting in improved site visibility to the engines and your customers. Our strategies are based on proven, ethical, white hat tactics implemented with superior client service and expertise.
From sophisticated technical diagnostics, to high-value searcher persona analyses, from content strategy and site architecture assessments to competitive analysis, keyword research, digital visibility strategies including link profile analysis, and the evaluation of on-page content; our team of specialists provides in-depth analysis for optimal recommendations to grow organic search traffic and, as a result, improve Search Engine Ranking Page (SERP) results.
Why Merkle | RKG?
- In-depth Analytics.
Utilizing powerful proprietary software and processes, empirical data is collected and analyzed to guide improvements in functionality and user experience.
- CASE (Content Audit Strategy and Engagement).
Optimizing compelling and relevant user experiences for target audience(s) creates a sustainable model for lasting success.
- Persona Modeling.
In-depth customer search profiles are developed based on business insights and search data.
- Competitive Landscape.
We research market activity, trends, and competitive data to identify and capitalize on new opportunities.
- Content Strategy.
Concepts are developed to meet the needs of identified personas and are designed with the objective of user engagement.
- Obsessive Client Service.
Clients first, last, and always. Lasting relationships resulting from high level communication, accountability, and respect.