Paid Search

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Paid Search Marketing

Performance-driven paid search marketing requires highly skilled analysts and powerful technology. RKG leads the field in both.

Our proprietary technology combines statistical sophistication with business intelligence and infinite flexibility to generate the best performance for the most complex accounts.

RKG’s recruitment, training and oversight processes produce the finest analysts in the industry, each with a deep understanding of paid search, general marketing fundamentals, search engine platforms and our technology.

Why RKG?

• Proprietary Adaptive Bid Management technology.
  Designed by marketing statisticians to maximize returns within desired efficiency constraints.
• Direct access.
  Always deal directly with the analyst, who has the knowledge and capability to pull any data needed at a moment’s notice.
• Call center tracking.
  RKG’s proprietary technology ties the call to the ad.
• Clear, detailed reports and 24/7 reporting interface.
  Full access to all data provides peace of mind. Know exactly what we’re doing and why we’re doing it.
• Customizable approach meets multiple marketing goals.
  RKG analysts manage to the needs of our clients’ unique businesses.
• Include business intelligence for better results.
  Anticipatory bidding, day-parting, fractional attribution for conversion funnels, bid simulator insights and flexible cookie windows are just a few features that can drive more incremental value for your program.