Data-Driven Display Advertising
RKG’s display advertising solutions enable clients to manage to a targeted ROI, leverage display data, and utilize advanced retargeting technology to drive revenue and increase conversions.
RKG’s display retargeting generates positive ROI even by the strictest testing standards; delivering dynamically created ads to customers with images, names, prices and other attributes of previously viewed products.
RKG’s system maintains data points like price changes, inventory and availability to ensure accurate, targeted creative and a consistent user experience. Real-time bid management sets bids on each impression based on likelihood of conversion relating to factors like user behavior, intent, semantics, geography and demographics.
- Maximize ROI through real-time bidding.
Pair the potential value of an impression to the impression cost at the most granular level, maximizing return on ad spend.
- Sophisticated testing illustrates the incremental value of display.
RKG measures the value of impressions accurately through A/B testing and defines incremental return.
- Drive more conversions: Sync the offer to the customer.
Creative that targets qualified customers generates higher response rates and delivers more conversions.
- Automatic product and inventory updates.
Ensure that the price and availability in the dynamic display ad match reality.
- Proper credit allocation with Attribution Management.
Combining display services with RKG’s Attribution Management ensures accurate evaluation of click-through conversions measured against marketing touches across multiple channels.