Comparison Shopping Engines

Shopping Engine Management

Merkle | RKG’s Comparison Shopping Engine Management service allows for a single product feed to be distributed to more than 100 comparison shopping sites and web marketplaces, delivering maximum revenue at the optimal price.

Advanced bid management and diagnostic controls allow Merkle | RKG to extract exceptional value from comparison shopping platforms. Our analysts take the guesswork out of category mapping and ensure that every dollar is well spent.

Why Merkle | RKG?

  • Simple implementation saves time.
    Merkle | RKG needs only one feed to fit as many of the 100+ CSE feed destinations as are relevant.
  • Unlimited scalability handles large SKU counts.
    Our proven system can manage programs of 100; 1,000; or 1,000,000 SKUs.
  • Competitive pricing analysis reveals price comparisons in the marketplace.
    We search the leading channels – such as Google Product Search, Amazon, Nextag and – for competitive pricing information from other companies advertising the same products.
  • Smart product exclusions save money.
    Conserve marketing dollars by trimming inefficient products from feeds.
  • Merkle | RKG’s full-service management saves time.
    We oversee the details so our clients can focus on higher-level marketing strategy.
  • Merkle | RKG is an official member of the Google Shopping Preferred Partner program.