Attribution Management

Attribution Management

Smart attribution management combines sophisticated technology with business intelligence to produce actionable insights across marketing channels. RKG’s Attribution Management technology allows clients to analyze vital information, including user interaction and credit allocation by channel and leverage this data to be more profitable.

RKG’s propriety Attribution Platform produces custom statistical models for fractional attribution of credit across marketing channels and touch points. Blending decades of direct marketing experience, PhD-level statistical modeling and the experience of RKG analysts produces maximum marketing impact.

Why RKG?

  • Custom statistical models included.
    Advanced, customized statistical models included in the price.
  • Flexible classifications.
    Separate brand from non-brand search, differentiate between types of affiliates, etc. to improve accuracy and insights.
  • Conversion Path Analysis.
    Know the most frequent paths to conversion on the site over a given time period.
  • Cannibalization Reports.
    Find out which channels and even specific vendors that tend to cannibalize credit.
  • Data imports guarantee a clear view of the data.
    Import functionality includes view-through conversion data from display ad platforms and offline marketing touches for ad hoc analysis.
  • Data exports to eliminate unearned commissions.
    Export order-level credit attribution to vendors to ensure each channel is driving to the right success metrics and none is over-credited for commissions.
  • Easy implementation.
    Spend more time developing actionable strategies. RKG uses existing Web analytic parameters to make it easy to get up and running.