Consumers are engaging with brands across multiple digital channels, represented by three paradigms – Paid, Search and Social. Each time a user interacts with a brand within these paradigms, that engagement creates a data signal that we can measure.
By leveraging these data signals across multiple channels, we can maximize and sharpen a brand’s Digital Visibility. In doing so, we help brands deliver compelling content to relevant users across devices, ultimately driving results for their programs.
Merkle | RKG offers a complete suite of full service digital marketing solutions for advertisers. We provide clients with a thorough, data-driven approach to online marketing and we stand by our results. Our recruitment, training and oversight processes produce the finest analysts in the industry, each with a deep understanding of digital marketing, engine platforms and our technology.
Merkle | RKG currently offers the following services:
- Paid Search Marketing: Merkle | RKG powers some of the most complex paid search campaigns in the industry. In addition to being thought leaders in the space, we routinely drive competitive, profitable traffic to our clients’ websites.
- Search Engine Optimization: Merkle | RKG builds comprehensive SEO campaigns that utilize proprietary tools and practices to shape initiatives that grow organic search traffic and increase rankings, all while utilizing accepted “white hat” strategies.
- Display Advertising: Merkle | RKG’s display advertising solutions enable clients to manage to a targeted ROI, leverage display data, and utilize advanced retargeting technology to drive revenue and increase conversions
- Social Media: Merkle | RKG approaches clients’ social media with a high-value audit that looks at audience, content, social inventory and the competitive landscape. We outline areas of opportunity and develop a cohesive and comprehensive social strategy.
- Comparison Shopping Engine Management: Merkle | RKG’s Comparison Shopping Engine Management service allows for bulk distribution of a single feed to more than 100+ CSE engines. Coupled with advanced bid controls and diagnostic tools, Merkle | RKG can drive a highly efficient CSE campaign.