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Geographic & Demographic Impact on PPC: Part 1

Title: Geographic & Demographic Impact on PPC: Part 1
URL: http://www.rimmkaufman.com/rkgblog/2009/08/24/geographic-demographic/
Printed: March 10, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

The findings are very interesting…but not what we expected!

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PPC: Lessons from our Parents

Title: PPC: Lessons from our Parents
URL: http://www.rimmkaufman.com/rkgblog/2009/08/03/ppc-dm-lessons/
Printed: March 10, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

The data shows that geographical considerations matter — not just simple regional preferences: factors like population density, home values, average incomes, retail proximity etc. impact performance of PPC ads. Now we just need more tools from the engines to act on this data.

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  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...
  • Bryan: Excellent post, George! Now lets cross our fingers that the folks at Microsoft give us the ability to adjust bids by syndication partner...
  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.
  • George Michie: Hello Vi. I’m working on that very thing. Sadly, what was a “bug” is now a “feature.”
  • George Michie: Ken, I like your approach, too. Running true A/B tests on web pages and looking for conversion rate differentials can be a very long...
  • Vi Wickam: Hi George, Do you have any update on this issue over the last year. Internal competition is something that I have wondered about, and I...

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