Womma
Unpurple Cows: On Paying For Posts, For Links, For Buzz
| Title: | Unpurple Cows: On Paying For Posts, For Links, For Buzz |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/12/29/joel-on-blogger-gifts/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 29, 2006
- 0 comments
Call me old fashioned, but I agree with Godin’s purple cow thesis: the right way to capture attention, mindshare, word-of-mouth, buzz, and links is by having a remarkable product or service.
read more...FTC Moves to Unmask Word-of-Mouth Marketing
| Title: | FTC Moves to Unmask Word-of-Mouth Marketing |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/12/12/pay-per-post/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 12, 2006
- 0 comments
Kudos for the FTC stepping in to regulate word-of-mouth advertising. When someone is paid to promote a product, they have a ethical obligation to disclose that payment — and now they will have a legal obligation as well.
read more...WOMMA: Ethical Contact Guidelines
| Title: | WOMMA: Ethical Contact Guidelines |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/11/27/womma-ethical-contact-guidelines/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 27, 2006
- 0 comments
Earlier this month, the Word Of Mouth Marketing Association released draft ethics guidelines for marketers interating with the blogosphere.
read more...Word Of Mouth Marketing Study
| Title: | Word Of Mouth Marketing Study |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/10/30/word-of-mouth-marketing-study/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 30, 2006
- 1 comment
Can Word Of Mouth Marketing be done well and done honestly?
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