Web Marketing
Monitor Your Brand With HowSociable.com
| Title: | Monitor Your Brand With HowSociable.com |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/11/04/social-media-monitoring/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 4, 2008
- 0 comments
Monitor your brand across 22 social media sites.
read more...Aligning Print and Web for Improved Customer Experience: September MCM Column
| Title: | Aligning Print and Web for Improved Customer Experience: September MCM Column |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/09/28/aligning-print-and-web-for-improved-customer-experience-september-mcm-column/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 28, 2007
- 0 comments
Get perspectives from Patagonia and Wine Enthusiast in the September “Effective Website” column in Multichannel Merchant.
read more...An Amazon Without Tabs? Downright Wrong, or Finally Right? You Decide
| Title: | An Amazon Without Tabs? Downright Wrong, or Finally Right? You Decide |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/09/27/an-amazon-without-tabs-downright-wrong-or-finally-right-you-decide/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 27, 2007
- 1 comment
Yep, the site that made tabs a ubiquitous e-commerce navigation convention is at least considering making them go away.
But of course, Amazon always used tabs incorrectly, anyway. Right?
Online Marketing Exec Ed Course at UVA’s Darden Biz School
| Title: | Online Marketing Exec Ed Course at UVA’s Darden Biz School |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/08/07/online-marketing-darden/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 7, 2007
- 0 comments
I’m helping organize an open enrollment executive education course on online marketing at UVA’s Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow’s web.
read more...News: Details of Microsoft’s New Analytics Tool Leaked
| Title: | News: Details of Microsoft’s New Analytics Tool Leaked |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/07/23/news-details-of-microsofts-new-analytics-tool-leaked/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 23, 2007
- 0 comments
Microsoft’s new site analytics tool was mentioned at the Shop.org workshop, just a day before a few screenshots were released.
read more...Subscribe and Save beta at Amazon
| Title: | Subscribe and Save beta at Amazon |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/07/17/subscribe-and-save-beta-at-amazon/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 17, 2007
- 1 comment
As a marketer, wouldn’t you love to receive permission to charge your customer’s credit card for a new order once a month? Or at least every 2 months? Or three?
How much of your margin would you be willing to sacrifice for this frequency?
Video: Social Networking in Plain English
| Title: | Video: Social Networking in Plain English |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/07/11/video-social-networking-in-plain-english/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 11, 2007
- 2 comments
The new Common Craft video on Social Networking will remind you that independent of any media or site, the real connections happen between people.
read more...The 7-Minute Website Checkup
| Title: | The 7-Minute Website Checkup |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/06/06/the-7-minute-website-checkup/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 6, 2007
- 0 comments
Can you evaluate the effectiveness of your website in a mere seven minutes? This exercise can’t approach the value of a comprehensive third-party review, but it can help you brush up on usability and conversion basics.
read more...Interview: Michael Crandell, Celebros Site Search
| Title: | Interview: Michael Crandell, Celebros Site Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/04/25/interview-michael-crandell-celebros-site-search/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 25, 2007
- 1 comment
Celebros provides site search, navigation and merchandising solutions for e-commerce websites. Recently, we had a chance to interview Celebros CEO Michael Crandell about site search in the world of online retail.
read more...Google Browser Sync, Web Analytics and Advanced Features
| Title: | Google Browser Sync, Web Analytics and Advanced Features |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/28/google-browser-synch-web-analytics-and-advanced-features/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 28, 2007
- 0 comments
Rebecca Lieb’s article on Google Browser Sync champions its potential for improving web measurement but bemoans the likelihood of its adoption.
read more...Larry Becker: Effective Websites Seminar, DMA, February 20
| Title: | Larry Becker: Effective Websites Seminar, DMA, February 20 |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/02/14/larry-becker-effective-websites-seminar-dma-february-20/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 14, 2007
- 0 comments
I’ll be giving a DMA Virtual Seminar on increasing site usability and conversion on Tuesday February 20, at 1 PM EST.
read more...