Transparency
Gary Varynerchuk on Technology, Transparency, and Goodness
| Title: | Gary Varynerchuk on Technology, Transparency, and Goodness |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/04/03/gary-varynerchuk-vid/ |
| Printed: | March 17, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 3, 2008
- 1 comment
I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.
read more...Google, Opacity, and Transparency
| Title: | Google, Opacity, and Transparency |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/05/24/google-is-opaque/ |
| Printed: | March 17, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 24, 2007
- 0 comments
A repost of a SEL article, suggesting that opacity is Google’s Achille’s heel, and that Extreme Transparency is the solution.
read more...Jimmy Wales: Google is secret, proprietary, closed. Search should be open.
| Title: | Jimmy Wales: Google is secret, proprietary, closed. Search should be open. |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/05/20/jimmy-wales-google/ |
| Printed: | March 17, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 20, 2007
- 1 comment
Jimmy Wales on WallStrip: “The main thing wrong with Google is that everything is secret, proprietary, closed. Search should be open.”
read more...Honest marketing cuts through the clutter
| Title: | Honest marketing cuts through the clutter |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/11/13/honest-marketing-cuts-through-the-clutter/ |
| Printed: | March 17, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 13, 2006
- 2 comments
Hype destroys credibility. Honest marketing cuts through the clutter. Critique of a copy block on a SPSS direct mail piece.
read more...BzzAgent’s Blogs
| Title: | BzzAgent’s Blogs |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/09/06/bzzagents-blogs/ |
| Printed: | March 17, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 6, 2006
- 0 comments
Been reading about BzzAgent through their many blogs (90days.bzzagent.com, blog.bzzagent.com, oldblog.bzzagent.com) Their transparency is amazing — and inspiring.
read more...A Modest Proposal: Itemized Clicks for PPC Advertising
| Title: | A Modest Proposal: Itemized Clicks for PPC Advertising |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/08/21/a-modest-proposal-itemized-clicks-for-ppc-advertising/ |
| Printed: | March 17, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 21, 2006
- 0 comments
Here’s a modest proposal to search engines and comparison shopping engines: Embrace transparency. Provide itemized click reports to advertisers and their agencies
read more...