Site Search
Interview: Mercado’s Kevin Lindsay On Product Data Optimization
| Title: | Interview: Mercado’s Kevin Lindsay On Product Data Optimization |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/07/31/kevin-linday-searchandising/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 31, 2007
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Robust on-site search is an essential component of a successful retail website. Site search apps, however, depend on good SKU-level attribute data. Mercado’s Kevin Lindsay discusses data quality and “searchandising.”
read more...The 7-Minute Website Checkup
| Title: | The 7-Minute Website Checkup |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/06/06/the-7-minute-website-checkup/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 6, 2007
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Can you evaluate the effectiveness of your website in a mere seven minutes? This exercise can’t approach the value of a comprehensive third-party review, but it can help you brush up on usability and conversion basics.
read more...Interview: Michael Crandell, Celebros Site Search
| Title: | Interview: Michael Crandell, Celebros Site Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/04/25/interview-michael-crandell-celebros-site-search/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 25, 2007
- 1 comment
Celebros provides site search, navigation and merchandising solutions for e-commerce websites. Recently, we had a chance to interview Celebros CEO Michael Crandell about site search in the world of online retail.
read more...19 Tactics to Destroy Online Conversion
| Title: | 19 Tactics to Destroy Online Conversion |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/01/25/19-tactics-to-destroy-online-conversion/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 25, 2007
- 1 comment
We offer this list of tactics to marketers interested in torpedoing their site’s conversion rate.
read more...Rant: Amazon’s Poor Site Search
| Title: | Rant: Amazon’s Poor Site Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/12/26/rant-amazons-poor-site-search/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 26, 2006
- 0 comments
User testing shows search is the most important navigation path for online shoppers. Poor site search is inexcusable in 2006. So why is search so poor at Amazon? They own A9, for goodness sakes!
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