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Shoporg

Nielsen Study in Ad Age: Confusion Abounds

To some minds, search engine marketing got a bum rap in last week’s Ad Age article reporting on a recent Nielsen report. Teasing out the context and some follow up questions with Ken Cassar helped to clarify the point.

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RKG in Vegas for Shop.org ‘09 Annual

We’ll be exhibiting at next week’s Shop.org Summit in Las Vegas. Stop by booth #743 and say hello.

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Affiliate Programs: Profit Centers or Margin Eating Cannibals?

Interested in Speaking at a Shop.org event? Retailers wanted!

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Shop.org Strategy and Innovation Forum ‘09

Our first show of 2009 also happens to be the first show of the year for the crew over at Shop.org.

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Join the Rimm-Kaufman Group at the Shop.org Annual Summit

Are you headed to the Shop.org Annual Summit next week? We’re participating and would be happy to meet up at the show.

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Shop.org’s Scott Silverman & NRF’s Elizabeth Oesterle Talk About Pending Online Retail Regulation

I caught up with Scott Silverman and Elizabeth Oesterle to hear about Shop.org and the NRF’s lobbying work on behalf of online retailers.

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Shop.org Marketing Workshop, Scottsdale, AZ, April 7 — 9

I’ll be speaking at the Shop.org Marketing Workshop in Scottsdale, April 7 — 9.

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Shop.org asks Senate To Make Internet Tax Moratorium Permanent

Shop.org increases its lobbying efforts, starting with web taxation.

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Shop.org Annual ‘07, Las Vegas

We’ll be at the Shop.org summit in Las Vegas next week.

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Shop.org Annual Summit ‘07

Shop.org’s Annual Summit is approaching: Vegas, September 17 through 19. This show is the online retailing event of the year.

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Thoughts On The BeCamp UnConference

Went to BeCamp, my first un-conference this last weekend, and it was great. If “all the good stuff at a conference happens in the hallway”, an unconference is way to have nothing but “hallway”.

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Shop.org 2007 Online Merchandising Workshop

I’ll be moderating a panel on data feed marketing next month at Shop.org’s 2007 Online Merchandising Workshop.

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Announcing “No CSE Sales, No CSE Rows Week” — April 1 thru April April 7, 2007

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

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Standardizing Comparison Shopping Feeds: What You Can Do To Help

If your company currently advertises using CSEs — or if your company is thinking about starting -– the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.

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The Social Challenges Of Growth: Shop.org

The annual Shop.org conference in NYC this week is BIG. Great small shows become popular and grow into medium-sized shows. Medium and large shows can be great too, but they’re great in different ways.

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Standards For Comparison Shopping Engine Feeds

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.

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Standardizing Comparison Shopping Feeds

There will be a press release going on the wires next week from NRF and ARTS on standardizing the formats used to send data to and receive data from the shopping comparison engines.

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Recent Comments

  • George Michie: Thanks Matt, Sometimes humor serves a purpose.
  • George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
  • Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
  • Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
  • George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
  • @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
  • George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...
  • Kenny: I’ve seen this happen too - very annoying, especially when the broad match ad that is served is specific to a particular manufacturer...
  • George Michie: Jim, I think you’re right on that last piece. To me, Google doesn’t have to see this as either/or, by simply offering...
  • Jim Novo: I’ve also written about this “smart client” problem, the idea that a lot of what Google “suggests” or does...
  • Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.
  • Kathleen Raines: CEO Mike Ullman III, On January 26, 2010 I order a sofa, love seat and chair. I was told it would take 6-8 weeks since it was a...
  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...

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