Seth Godin
Online, We’re Judged By Everything We Write
| Title: | Online, We’re Judged By Everything We Write |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/17/online-were-judged-by-everything-we-write/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 17, 2009
- 12 comments
James Andrews: ‘True confession but I’m in one of those towns where I scratch my head and say “I would die if I had to live here!”‘
read more...People Don’t See, First Time Shown
| Title: | People Don’t See, First Time Shown |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/19/quirkology/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 19, 2008
- 6 comments
As marketers, we need to present our case multiple times, consistently and compellingly, before our audience takes notice. Fun video from Quirkology.
read more...Google Docs Survey Tool
| Title: | Google Docs Survey Tool |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/11/google-docs-survey-tool/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 11, 2008
- 12 comments
Google adds surveying functionality to Google Docs Spreadsheets.
read more...Purple Cauliflower Is A Purple Cow
| Title: | Purple Cauliflower Is A Purple Cow |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/03/purple-cauliflower/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 3, 2008
- 0 comments
Purple cauliflower is a purple cow.
read more...Smallish Heap O’ Sundry Links
| Title: | Smallish Heap O’ Sundry Links |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/07/18/misc-links/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 18, 2007
- 1 comment
Some interesting links, no particular theme.
read more...The Toyota Prius is a Purple Cow
| Title: | The Toyota Prius is a Purple Cow |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/05/31/prius-purple-cow/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 31, 2007
- 1 comment
Remarkableness changes the relationship between prospect, customer, and marketer.
read more...Your site is your brand. And how does it make you feel?
| Title: | Your site is your brand. And how does it make you feel? |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/04/11/your-site-is-your-brand-and-how-does-it-make-you-feel/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 11, 2007
- 0 comments
What people say about your brand is driven by how they feel after interacting with you– and your site. A good user experience can’t be “painted on” late in the design process.
read more...“Meails”: Email About ME
| Title: | “Meails”: Email About ME |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/25/meails-email-about-me/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 25, 2007
- 3 comments
“Meails”: self-important marketing spam emails which only care about the sender, not the recipient.
read more...Unpurple Cows: On Paying For Posts, For Links, For Buzz
| Title: | Unpurple Cows: On Paying For Posts, For Links, For Buzz |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/12/29/joel-on-blogger-gifts/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 29, 2006
- 0 comments
Call me old fashioned, but I agree with Godin’s purple cow thesis: the right way to capture attention, mindshare, word-of-mouth, buzz, and links is by having a remarkable product or service.
read more...Grab-bag of Interesting Links
| Title: | Grab-bag of Interesting Links |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/11/08/grab-bag-of-interesting-links/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 8, 2006
- 1 comment
Here’s a grab-bag of interesting links from the last few weeks: Google Checkout, Google Goals, 2CH.net, Multichannel Buyers, Abandoned Carts, Godin, Spock, Eepybird II, Real Time Analytics
read more...Word Of Mouth Marketing Study
| Title: | Word Of Mouth Marketing Study |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/10/30/word-of-mouth-marketing-study/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 30, 2006
- 1 comment
Can Word Of Mouth Marketing be done well and done honestly?
read more...Word Of Mouth Advertising — Can It Be Forced?
| Title: | Word Of Mouth Advertising — Can It Be Forced? |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/09/03/word-of-mouth-advertising-can-it-be-forced/ |
| Printed: | March 18, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 3, 2006
- 2 comments
Thoughts on BzzAgent’s Word-Of-Mouth Campaign for Seth Godin’s new book, “Small Is The New Big”
read more...