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Rss

Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

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FeedBurner, Google, And The 502 / 503 Error

Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.

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Did Your RSS Counts Drop After Migrating to Google Accounts?

Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?

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Social Media 101 for Online Retailers: 4 Activities to Shape Your Strategy

The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.

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Google: Phones, Friends, and Feeds

Three Google news items of note: Open Handset, Open Social, and Reader share.

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Video: RSS in Plain English

Got a friend or colleague who’s dragging their feet getting on the blog reading bandwagon? Do you know they’d love it if someone would just explain RSS in plain English? Then ask them to watch this video. It’s called… “RSS in Plain English.”

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Titles Matter

Titles matter a great deal for online marketing: for pages, for products, and for posts.

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Tagging Scheme For Organizing Feeds In Google Reader

Google Reader is the primary tool I use to read blogs. Here is how I use tags to organize the feeds I’m following.

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The Google Phone / Airbus A380 Superjumbo / Naomi Campbell Connection

Last week’s experiment of mashing up blog post headline from breaking news stories flops. As always, solid content wins, tricks lose.

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How clear are Your invoices?

Every interaction with a customer or client should be consistent with your brand. Even what is often the final step in the sales cycle — invoicing.

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Snow Day Tomorrow — Via RSS

Few online retailers are yet using RSS for marketing. RSS is easier to implement than email. Most retailers should be able to develop RSS marketing programs using in-house IT resources.

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MailBucket: An Email To RSS Gateway

MailBucket: a wonderfully simple and free means to burn email to RSS. Kudos to Tom Dyson for providing this excellent resource.

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Absolute vs. Relative URLs in RSS Feeds

Realize that much of your RSS content will be read off-site. Monitor your feeds so that your content looks good regardless of where it ends up. Stick with absolute URLs for all links and images, whether on-site or off.

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Recent Comments

  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
  • Cory Grassell: What are your thoughts on stats that suggest consumers are more apt to click on organic search results than PPC results? As a...
  • George Michie: Kevin, Marc, thanks for your comments. Help is coming, but not the solution. There are a number of instances when the CTR on the...
  • Marc Adelman: George, You have been an advocate of “the advanced control option” for years now. Depressing right YEARS! Eh…listen...
  • Kevin Hill: Is what they really need is a fourth match type. Here’s google’s help documentation on broad match: This is the default...
  • Kevin Micalizzi, Dimdim Web Conferencing: Jim (& George)- We still offer a free version of Dimdim. Just click Sign Up Now at the top of the...
  • Tomas: indeed, i can’t talk about it either… :)
  • Philip Price: Thank you for the RegHack, it worked for me, tho at first when i made the reg file with the information i copied from above i also...
  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....

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