Roi
Your Ad is Only as Effective as your Landing Page
| Title: | Your Ad is Only as Effective as your Landing Page |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/17/your-ad-is-only-as-effective-as-your-landing-page/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 17, 2009
- 5 comments
As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn’t I click on it? The key is that in either case just getting me to click isn’t a win. It’s a two part process: 1) Get my attention, 2) Sell to me.
read more...WMQA: How Much Should I Spend On PPC Advertising?
| Title: | WMQA: How Much Should I Spend On PPC Advertising? |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/05/what-to-spend-on-advertising/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 5, 2008
- 0 comments
What should I be looking for in respects to ROI on keyword spends?
read more...Thoughts On Multi-Channel Strategy
| Title: | Thoughts On Multi-Channel Strategy |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/05/07/thoughts-on-multi-channel-strategy/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 7, 2007
- 0 comments
Scratching your head over the interaction between your online and offline marketing efforts?
read more...Pay-Per-Action Adwords For Adsense Network
| Title: | Pay-Per-Action Adwords For Adsense Network |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/21/pay-per-action-adwords-for-adsense-network/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 21, 2007
- 1 comment
Google releases pay-per-action beta for content network.
read more...Jim Novo: Share vs. Profit
| Title: | Jim Novo: Share vs. Profit |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/01/27/jim-novo-share-vs-profit/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 27, 2007
- 0 comments
Jim Novo’s post on the Wharton share vs. profit research is spot-on.
read more...