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RKG Leads 3 Sessions at ACCM 2008 (and 25% discount)

Title: RKG Leads 3 Sessions at ACCM 2008 (and 25% discount)
URL: http://www.rimmkaufman.com/rkgblog/2008/02/20/rkg-accm-2008/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

We’re leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.

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About This Blog

Title: About This Blog
URL: http://www.rimmkaufman.com/rkgblog/2006/03/19/about-this-blog/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

We’re folks from the Rimm-Kaufman Group, a search marketing agency located in Charlottesville, Virginia. We started this blog to share our ideas about online marketing. We hope this blog helps clients, prospects, and potential employees get a better sense of our perspective and values.

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Recent Comments

  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.
  • George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
  • Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
  • Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
  • George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
  • @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
  • George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...
  • Kenny: I’ve seen this happen too – very annoying, especially when the broad match ad that is served is specific to a particular...
  • George Michie: Jim, I think you’re right on that last piece. To me, Google doesn’t have to see this as either/or, by simply offering...
  • Jim Novo: I’ve also written about this “smart client” problem, the idea that a lot of what Google “suggests” or does...
  • Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.

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