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Yahoo Rich Ads in Search: Paying A Premium for Brand?

Title: Yahoo Rich Ads in Search: Paying A Premium for Brand?
URL: http://www.rimmkaufman.com/rkgblog/2009/02/24/yahoo-rich-ads-in-search-paying-a-premium-for-brand/
Printed: March 20, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo’s bottom line, than with those of their advertisers.

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  • Mark Ballard: Cory, I don’t see this as an SEO v. PPC issue. The core of my argument is that CTRs are lower primarily due to misleading...
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