Quality Score
Perils of PPC Click-Through Rate Analysis
| Title: | Perils of PPC Click-Through Rate Analysis |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/03/09/perils-of-ppc-click-through-rate-analysis/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 9, 2010
- 3 comments
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.
read more...Quality Score and PPC Management
| Title: | Quality Score and PPC Management |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/11/04/quality-score-and-ppc-management/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- November 4, 2009
- 9 comments
Quality Score and Bid play equal roles in determining an ads visibility, but that doesn’t mean you should spend the same amount of time working on each.
read more...Quality Score: the Hype and the Reality
| Title: | Quality Score: the Hype and the Reality |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/06/15/quality-score/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- June 15, 2009
- 9 comments
Hacking through the mythology surrounding Google’s Quality Score.
read more...Google Quality Score
| Title: | Google Quality Score |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/10/17/googles-black-box/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 17, 2007
- 0 comments
Linking over to SEL post on Quality Score.
read more...Google, Opacity, and Transparency
| Title: | Google, Opacity, and Transparency |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/05/24/google-is-opaque/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 24, 2007
- 0 comments
A repost of a SEL article, suggesting that opacity is Google’s Achille’s heel, and that Extreme Transparency is the solution.
read more...Benjamin Ling: Google Checkout Has No Direct Influence on Adwords Quality Score
| Title: | Benjamin Ling: Google Checkout Has No Direct Influence on Adwords Quality Score |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/08/02/google-checkout-no-direct-influence-on-adwords-quality-score-algorithm/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 2, 2006
- 4 comments
I had an interview this evening with Benjamin Ling, Product Lead for Google Checkout. A few noteworthy points merited a quick blog entry.
read more...