Ppc Management
Evaluating a Paid Search Program
| Title: | Evaluating a Paid Search Program |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/25/evaluating-a-paid-search-program/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 25, 2010
- 11 comments
A layered approach to assessing paid search effectiveness. Now is the time to raise the bar.
read more...Evaluating PPC Performance in a Down Economy
| Title: | Evaluating PPC Performance in a Down Economy |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/16/evaluating-ppc-in-2009/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 16, 2009
- 6 comments
Is your PPC program hitting on all cylinders in this environment? The stakes are higher than ever.
read more...Paid Search is like Hunting
| Title: | Paid Search is like Hunting |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/03/09/paid-search-is-like-hunting/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 9, 2009
- 2 comments
There’s a difference between hunting and chasing. Similarly there’s a difference between PPC execution and marketing blather.
read more...Efficient SEM Management
| Title: | Efficient SEM Management |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/07/11/efficient-sem-management/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 11, 2007
- 1 comment
Getting the most out of your SEM requires proper management, but “proper” depends on the type of agency you’ve hired.
read more...