RKG Logo 434-978-4300

Ppc Budgets

Budget Wisely…if you must

Title: Budget Wisely…if you must
URL: http://www.rimmkaufman.com/rkgblog/2010/02/23/budget-wiselyif-you-must/
Printed: March 14, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Budgets should generally be avoided. But if they are unavoidable, here are some thoughts on how to manage them.

read more...

Branding through Paid Search?

Title: Branding through Paid Search?
URL: http://www.rimmkaufman.com/rkgblog/2009/10/21/ppc-branding-campaigns/
Printed: March 14, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

We’ve seen clients reallocate branding funds from offline marketing efforts to paid search recently. Why search?

read more...

Budgeting Search? What’s the point?

Title: Budgeting Search? What’s the point?
URL: http://www.rimmkaufman.com/rkgblog/2009/02/16/why-budget-search/
Printed: March 14, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

This was published at Search Engine Land on Monday February 16th, in case you missed it.

read more...

Email Updates

Categories

Recent Comments

  • Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.
  • Kathleen Raines: CEO Mike Ullman III, On January 26, 2010 I order a sofa, love seat and chair. I was told it would take 6-8 weeks since it was a...
  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...

Blog Stats

  • Posts: 947
  • Words: 450,092
  • Comments: 2,846

Administration