Ppc Bid Management
Broad Match is No Substitute for the Tail
| Title: | Broad Match is No Substitute for the Tail |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/19/broad-match-is-no-substitute-for-the-tail/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 19, 2010
- 5 comments
Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.
read more...PPC: Holiday Bid Management Tips
| Title: | PPC: Holiday Bid Management Tips |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/26/holiday-bid-management/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 26, 2009
- 8 comments
Anticipating traffic value shifts at the holidays is the key to a successful Q4.
read more...PPC: the Importance of Click Volume
| Title: | PPC: the Importance of Click Volume |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/13/ppc-click-volume/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 13, 2009
- 7 comments
Thin data impacts every paid search program.
read more...Google Finds Position Bidding Counter-Productive Too
| Title: | Google Finds Position Bidding Counter-Productive Too |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/08/20/google-position-conversion/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 20, 2009
- 14 comments
Google finds what we found to be true years ago.
read more...PPC Bid Management Misunderstanding #3: “Portfolio Approach”
| Title: | PPC Bid Management Misunderstanding #3: “Portfolio Approach” |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/08/10/misunderstanding-portfolio/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 10, 2009
- 4 comments
The term “portfolio” has more than one meaning.
read more...There Are No Bad Keywords
| Title: | There Are No Bad Keywords |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/08/05/no-bad-keywords-2/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- August 5, 2009
- 12 comments
When your SEM says “those keywords didn’t work”, it’s time to find a new agency.
read more...List, Offer, Package in PPC
| Title: | List, Offer, Package in PPC |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/07/27/list-offer-package/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 27, 2009
- 5 comments
The principles of direct marketing have not changed in 50 years. Online marketers would do well to pay attention to the lessons learned from experience.
read more...PPC Bid Management Misunderstanding #1: Manual Bidding vs Automation
| Title: | PPC Bid Management Misunderstanding #1: Manual Bidding vs Automation |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/07/09/manual-vs-automated-bidding/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 9, 2009
- 13 comments
PPC advertising is not a one size fits all game. There are cases in which manual bidding makes sense. There are cases in which automated bidding is essential. Here’s our take on which is which.
read more...Smart Bidding Requires Smart Clusters
| Title: | Smart Bidding Requires Smart Clusters |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/04/13/keyword-tagging/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- April 13, 2009
- 9 comments
My monthly column for Search Engine Land in case you missed it.
read more...