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Ppc Best Practices

9 Tips For Effective Political Paid Search Advertising

Title: 9 Tips For Effective Political Paid Search Advertising
URL: http://www.rimmkaufman.com/rkgblog/2007/11/20/9_tips_for_political_paid_search_advertising/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Running paid search for a political campaign? Here’s our list of best practices for using PPC advertising.

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  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.
  • George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
  • Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
  • Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
  • George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
  • @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
  • George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...
  • Kenny: I’ve seen this happen too – very annoying, especially when the broad match ad that is served is specific to a particular...
  • George Michie: Jim, I think you’re right on that last piece. To me, Google doesn’t have to see this as either/or, by simply offering...
  • Jim Novo: I’ve also written about this “smart client” problem, the idea that a lot of what Google “suggests” or does...
  • Kathleen Raines: In my letter I did put the wrong month. I said April it should have been May.

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