Paid Search Statistics
Detecting Significant Changes In Your Data
| Title: | Detecting Significant Changes In Your Data |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/02/24/detecting-significant-changes-in-your-data/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 24, 2010
- 15 comments
Sometimes it’s tempting to leap to conclusions in paid search. In this cautionary post, we’ll provide a tool for testing whether data has changed meaningfully, or whether you’re looking at statistical noise.
read more...PPC: the Importance of Click Volume
| Title: | PPC: the Importance of Click Volume |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/10/13/ppc-click-volume/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 13, 2009
- 7 comments
Thin data impacts every paid search program.
read more...Recognizing Signal & Noise in Paid Search
| Title: | Recognizing Signal & Noise in Paid Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/09/22/recognizing-signal-noise/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 22, 2009
- 8 comments
In paid search, metrics often vary in unexpected ways. Unexplained variation is often referred to as “noise.” Noise occurs on top of, and can sometimes cloud our view of, the true underlying pattern, or, the “signal.”
read more...PPC Benchmarks: How does your program stack up?
| Title: | PPC Benchmarks: How does your program stack up? |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/10/10/ppc-benchmarks-how-does-your-program-stack-up/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- October 10, 2007
- 2 comments
As retailers, we always wanted to know: how are we doing relative to our competitors? We thought it might be useful to throw out some benchmarks of what we see across our client-base.
read more...