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Click Fraud and Search Syndication Networks: What you don’t know can Hurt you!

Title: Click Fraud and Search Syndication Networks: What you don’t know can Hurt you!
URL: http://www.rimmkaufman.com/rkgblog/2007/07/31/click-fraud-and-search-syndication-networks-what-you-dont-know-can-hurt-you/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Conversion rates differ by engine and by keyword, but also by match type and whether the search is coming from Google.com or Google’s syndicate partners.

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Video: Michael Wesch on Web2.0

Title: Video: Michael Wesch on Web2.0
URL: http://www.rimmkaufman.com/rkgblog/2007/02/07/video-michael-wesch-on-web20/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Michael Wesch of Kansas State University on web 2.0.

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Recent Comments

  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.
  • George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
  • Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
  • Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
  • George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
  • @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
  • George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...
  • Kenny: I’ve seen this happen too – very annoying, especially when the broad match ad that is served is specific to a particular...
  • George Michie: Jim, I think you’re right on that last piece. To me, Google doesn’t have to see this as either/or, by simply offering...

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