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Nemoa

45 Web Marketing Ideas For Online Retailers (Video)

I recorded my NEMOA presentation and posted video.

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NEMOA: The World Is A’ Changing

NEMOA followup.

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Conference Notes from Spring NEMOA ‘08

I’m in Cambridge at the spring NEMOA Here are some quick notes.

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Hamilton Davison: Catalogers, Unite!

It you work in the catalog industry, either as a mailer or a vendor, check out the American Catalog Mailer’s Association, and consider getting your company involved.

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NEMOA Spring 2008: A Whole New Ball Game

NEMOA’s Spring 2008 Conference is March 12-14, 2008, at the Royal Sonesta Hotel in Cambridge.

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American Catalog Mailers Association

The American Catalog Mailers Association, a new trade group for catalogers, launched in May.

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Thoughts On The BeCamp UnConference

Went to BeCamp, my first un-conference this last weekend, and it was great. If “all the good stuff at a conference happens in the hallway”, an unconference is way to have nothing but “hallway”.

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Great Info On Nexus, Sales Tax, Multichannel, Merge/Purge, Postal Rates, Gift Cards, and Data Security Law

NEMOA is freely sharing some great presentations from their Spring 2007 conference. Some real gems.

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Favorite NEMOA quote, Day #1

My favorite quote from the first day of the NEMOA show was from Kevin Hillstrom, formerly of Nordstrom.

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Searching For Hotels

It is neat to revisit a topic area after some time away and note quantum improvements in search relevance.

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Interview: NEMOA’s Janie Downey

Janie Downey, NEMOA’s new Executive Director, discusses NEMOA’s strategic direction, the printing and pager outlook — and munchkin costumes.

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NEMOA Spring 2007 Conference

I’m pleased to be speaking at the Spring 2007 NEMOA conference at the Royal Sonesta in Boston, 3/21/07.

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The Social Challenges Of Growth: Shop.org

The annual Shop.org conference in NYC this week is BIG. Great small shows become popular and grow into medium-sized shows. Medium and large shows can be great too, but they’re great in different ways.

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Recent Comments

  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...
  • Bryan: Excellent post, George! Now lets cross our fingers that the folks at Microsoft give us the ability to adjust bids by syndication partner...
  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.

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