Multichannel
Marketing Campaigns Must Show Incremental Lift, Not Just Sales
| Title: | Marketing Campaigns Must Show Incremental Lift, Not Just Sales |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/29/marketing-campaigns-must-show-incremental-lift-not-just-sales/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 29, 2009
- 1 comment
Two excellent posts about incrementality and matchbacks.
read more...Discovering Untracked PPC Sales
| Title: | Discovering Untracked PPC Sales |
| URL: | http://www.rimmkaufman.com/rkgblog/2009/01/13/discovering-untracked-ppc-sales/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 13, 2009
- 11 comments
What would your paid search program look like if it was missing 50% of the sales that it was generating? Would you alter your bidding?
read more...Kevin Hillstrom: Catalogers Today Face A Big Inflection Point
| Title: | Kevin Hillstrom: Catalogers Today Face A Big Inflection Point |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/10/kevin-hillstrom/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 10, 2008
- 0 comments
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
read more...MultiChannel Forensics
| Title: | MultiChannel Forensics |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/09/20/multichannel-forensics/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 20, 2007
- 2 comments
Kevin Hillstrom just came out with a new book on multichannel analysis.
read more...Thoughts On Multi-Channel Strategy
| Title: | Thoughts On Multi-Channel Strategy |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/05/07/thoughts-on-multi-channel-strategy/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- May 7, 2007
- 0 comments
Scratching your head over the interaction between your online and offline marketing efforts?
read more...Multichannel Buyers Are Multibuyers
| Title: | Multichannel Buyers Are Multibuyers |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/07/multichannel-buyers-are-multibuyers/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 7, 2007
- 0 comments
Too often, retailers mishandle their data when evaluating multi-channel performance.
read more...19 Tactics to Destroy Online Conversion
| Title: | 19 Tactics to Destroy Online Conversion |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/01/25/19-tactics-to-destroy-online-conversion/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 25, 2007
- 1 comment
We offer this list of tactics to marketers interested in torpedoing their site’s conversion rate.
read more...Demand channel vs. Transaction Channel
| Title: | Demand channel vs. Transaction Channel |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/01/17/demand-channel-vs-transaction-channel/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 17, 2007
- 2 comments
If you’re not tracking key customer metrics by both demand channel and transaction channel, make that analysis a priority for this month. It will spark ideas and reveal possible opportunities.
read more...Interview: Yahoo’s Diane Rinaldo on Panama and Multichannel
| Title: | Interview: Yahoo’s Diane Rinaldo on Panama and Multichannel |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/01/10/interview-yahoos-diane-rinaldo-on-panama-future-directions-and-multichannel/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 10, 2007
- 0 comments
Diane Rinaldo, Yahoo Search Marketing’s Senior Director for Retail, describes the Panama launch and describes upcoming improvements including targeting, new ad formats, and new distribution options. Diane also offers advice for multichannel marketers.
read more...Your “Off-Web Revenue Multiplier”
| Title: | Your “Off-Web Revenue Multiplier” |
| URL: | http://www.rimmkaufman.com/rkgblog/2006/12/18/your-off-web-revenue-multiplier/ |
| Printed: | March 19, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- December 18, 2006
- 2 comments
Estimating your “off-web revenue multiplier” correctly is important for multi-channel merchants. Set it too low, and you leave opportunity on the table, ceding share to your competition. Set it too high, and you advertise recklessly, burning ad budget needlessly.
read more...