Multi Channel
Credit Attribution Survey
| Title: | Credit Attribution Survey |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/27/credit-attribution-survey/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 27, 2010
- 5 comments
Multichannel attribution is tricky. How are you handling it?
read more...Kevin Hillstrom: Catalogers Today Face A Big Inflection Point
| Title: | Kevin Hillstrom: Catalogers Today Face A Big Inflection Point |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/03/10/kevin-hillstrom/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 10, 2008
- 0 comments
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
read more...MultiChannel Forensics
| Title: | MultiChannel Forensics |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/09/20/multichannel-forensics/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 20, 2007
- 2 comments
Kevin Hillstrom just came out with a new book on multichannel analysis.
read more...Multichannel Buyers Are Multibuyers
| Title: | Multichannel Buyers Are Multibuyers |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/07/multichannel-buyers-are-multibuyers/ |
| Printed: | March 20, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 7, 2007
- 0 comments
Too often, retailers mishandle their data when evaluating multi-channel performance.
read more...