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Tag Archive: Monetization

Google To Vegetarians: Eat The Damn Hamburger

Title: Google To Vegetarians: Eat The Damn Hamburger
URL: http://www.rimmkaufman.com/rkgblog/2008/03/15/google-hamburger/
Printed: January 6, 2009
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Google, serving competitive ads against “Search Within The Site” results is greedy and wrong.

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ComScore Explains Google’s Intentional Changes In Click Monetization

Title: ComScore Explains Google’s Intentional Changes In Click Monetization
URL: http://www.rimmkaufman.com/rkgblog/2008/03/03/comscore-explains/
Printed: January 6, 2009
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

ComScore’s Magid Abraham and James Lamberti explain Google’s “surprising” January PPC results.

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Recent Comments

  • Alan Rimm-Kaufman: Do elaborate, Ed. Do you mean brands monitoring Twitter to jump in and respond to random compliments or complaints which arise...
  • Edward: I think Twitter is an opportunity for brands to establish a “real-time” connection with customers. Although it represents new...
  • George Michie: Happy New Year, John. Market Motive is a good place to start. Keep a close eye on other good blogs: ours, SearchEngineLand, ClickZ....
  • john: Hi George and Happy New Year. I work for large Company who created a new SBU of New Media Specialists, basically resellers of Google And...
  • George Michie: Shelley, I hear you! We had a candidate who listed HTML as a proficiency on her resume. When pressed for specifics she said:...
  • Erin: Actually, I am always wondering this about myself. I surprise myself by what I know, but I don’t feel super confident about my...
  • Shelley Ellis: I like the sports analogy. My husband was a baseball coach for years and I still get tickled thinking about the time a mom told him...
  • AJ @ Web Domains, UK: I think the problem is spamming scripts are being written that target prominent blogging/comments systems such as Movable...
  • Debra Askanase: Hi Alan, Thanks for the quick overview. Just want to point out that the Wufoo outgoing link actually connects to Survey Monkey....
  • George: Vijay, that’s the best idea I’ve heard in months! Rick, your point is well-taken. It’s really noisy, and for many retail...
  • Alan: You can use this toy model in any channel where you can sales definitively tie sales back to an advertisement or promotion using a tracking...
  • Patrick: Nice model. What I’m wondering however is what type of net sales you should include. I believe these should be the sales resulting...
  • Vijay R: With mobile phones being ubiquitous, why not use them as a channel to measure effect of online on offline sales? For instance, offer a...
  • George: Not all of our clients do think this way. Many do, but others are more concerned about share of voice, and the trappings of a good program....
  • Jim Novo: George, I have to ask the same question I asked Alan on his “melons” post - how do we get people to care about profits? Every...

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