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Microsoft

Stats: Online Shopping More-Or-Less Steady During Current US Financial Crisis

We do not observe broad weakness in online sales.

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Chrome: Strong Out Of The Gate

I’ve been using Google’s new browser for a day and a half now. I like it.

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July 2008 Search Engine Share: Google, Yahoo, MSN

The ad spend share situation by engine is essentially unchanged since last month.

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Search Engines From The Engineering Perspective: Notes on MSN’s migration from API v4 to v 5.1

Our thanks to the MSN engineers for the many calls and emails clarifying the V5.1 API docs. These are places we hit snags.

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June 2008 Google, Yahoo, Microsoft Paid Search Market Share

Looking at our agency’s client base in aggregate, last month Google received 79% of our clients’ ad dollars. Yahoo received 17%. Microsoft received 5%.

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May 08 Paid Search Share Steady, Google At 81%

May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.

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Money Can’t Buy You Love, Redux

Microsoft to pay HP to make Live the default search engine in IE on new HP machines. Meanwhile, Ffox adoption continues to grow.

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Jellyfish Ramblings

More thoughts on Microsoft Jellyfish CashBack.

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Money Can’t Buy Love: MSFT Live Search Cashback

Microsoft will offer cash back to users who make purchases after using Live search. IMHO, you can’t buy user loyalty.

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ComScore: Google Traffic Surpasses Yahoo, Oh My!

For the first time, Google nudges Yahoo out of the top spot as most popular US site.

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Paid Search Share Q1 ‘08: Google Up, Yahoo Down, Microsoft Steady

Looking at Q1 numbers for our client base, Google continues to gain paid search market share.

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March 2008 Google, Yahoo, Microsoft RKG Paid Search Market Share

March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.

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Google / DoubleClick Acquisition Final Today

Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”

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Stay-At-Home Servers: Microsoft Gets Funny

Microsoft advertising, intended to be funny, which actually is funny.

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Feb ‘08 Paid Search Market Share: Google Gains, Yahoo Loses, Economic Slowdown Not Observed

Across our clients, from January 2008 to February 2008, Google picked up 2.3 points of ad spend share. Across our clients, comparing February 2008 to February 2007, we did not observe evidence of an advertising or sales slow-down.

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Talking Click Quality With Danny Sullivan

Danny Sullivan, SearchEngineLand’s illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks and how we allocate budgets.

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January 2008 PPC Ad Spend Share: Google vs. Yahoo + Microsoft

Here are our January 2008 PPC search engine share numbers.

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Microsoft offers $44.6B for Yahoo

I wish Yahoo and Microsoft all the best. But combining two organizations with serious problems in search wouldn’t yield one strong organization.

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October 2007 PPC Ad Spend: Google Jumps, Yahoo Slumps, Microsoft Steady

In October, across our clients, Google picked up 3 points of ad spend share, reaching 79% share. Google’s gain came at Yahoo’s expense: Yahoo’s share fell from 19% in September to 16% in October. Microsoft held steady in distant third, maintaining a 5% share.

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World Modeling via PhotoSynth

Back from TED in March: Blaise Aguera y Arcas’ PhotoSynth demo. Stunning technology from Microsoft Live Labs for building 3D models of the world from collections of regular snapshots.

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Google, Yahoo, Microsoft Market Share Report, September 2007

Paid search market share held relatively stable in September, with Yahoo picking up one point of share from Google.

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Paid Search Share July & Aug ‘07: Google Up, Yahoo Down, Microsoft Steady

During July and August, across our client base, Google picked up four points of paid search market share, mostly at Yahoo’s expense.

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Brand PPC: a Waste of Money?!?

MSN and Atlas released a study suggesting that half of search budgets are wasted on brand search…whose campaigns are these guys looking at?!?

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Yahoo Edges Out Google in ACSI Customer Satisfaction Index

Yahoo squeaks ahead of Google in the American Consumer Satisfaction Index.

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2007 YTD Search Engine Performance Report Card

As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.

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Recent Comments

  • Lance: George - Thanks so much for the interview and the kind words. Jake - We have seen the gains from our tests hold up. But I am sensitive to...
  • Andrew@BloggingGuide: I liked what he said: our approach is to never be satisfied, and always seek incremental improvement. This is absolutely true...
  • Jake Minturn: Great interview! One thing I am curious about, and I’d love to get Lance’s take on this, is if these boosts in conversion...
  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...
  • Bryan: Excellent post, George! Now lets cross our fingers that the folks at Microsoft give us the ability to adjust bids by syndication partner...
  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.

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