RKG Logo 434-978-4300

Microformat

Google Microformats Will Have Large Impact On Online Retail — Not All Good

Title: Google Microformats Will Have Large Impact On Online Retail — Not All Good
URL: http://www.rimmkaufman.com/rkgblog/2009/05/18/google-microformats-will-have-large-impact-on-online-retail-not-all-good/
Printed: March 10, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.

read more...

Email Updates

Categories

Recent Comments

  • Bob: Would your call center stop answering sales calls because they’ve reached their budgeted labor for the month? This is considered...
  • David: Great post George, nice to see technology story telling alive. Kept me gripped and v interesting.
  • Rex Dixon: @George - That is too bad to hear. I don’t believe we have any PPC test results on our site currently.
  • George Michie: Ken, You’re absolutely right if the CR difference between A and B is small (2 or 3%) the odds of A running the table...
  • Ken Truman: Shay - I definitely think the same logic applies to day of week analysis. George - That’s an extremely interesting way of...
  • George Michie: Hi Laurence, We think folks spend far too much time worrying about mythical penalties. The account QS is dominated by the QS on your...
  • Laurence: Hi George, Thank you for the enlightening post. You’ve sold me on how important the long tail is so over the past few weeks...
  • Billy Wolt: take-away: Make sure you are bidding on your brand, broad topic, and specific model keywords :)
  • George Michie: Thanks for the kind words Lance and Bryan. Andy, I feel your pain. I meant to include a section on why site exclusions didn’t...
  • Algernon: Yay for yahoo! Just in time for them to shut it all down and hand the keys to Microsoft. Sorry, as an advertiser who got hammered for...
  • Bryan: Excellent post, George! Now lets cross our fingers that the folks at Microsoft give us the ability to adjust bids by syndication partner...
  • Lance: Brilliant post, George. Here’s hoping things pan out this way and everyone wins.
  • George Michie: Hello Vi. I’m working on that very thing. Sadly, what was a “bug” is now a “feature.”
  • George Michie: Ken, I like your approach, too. Running true A/B tests on web pages and looking for conversion rate differentials can be a very long...
  • Vi Wickam: Hi George, Do you have any update on this issue over the last year. Internal competition is something that I have wondered about, and I...

Blog Stats

  • Posts: 946
  • Words: 450,015
  • Comments: 2,833

Administration