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Amazon’s “Customers Vote” Promotion

Title: Amazon’s “Customers Vote” Promotion
URL: http://www.rimmkaufman.com/rkgblog/2006/11/17/amazons-customers-vote-promotion/
Printed: March 20, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

Each week for the next four weeks, Amazon will offer four deals, allowing consumers to vote on which of the four is actually offered for that week. I have no doubts this aggressive promotion will turn out to be a shrewd marketing investment.

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