Long Tail
Broad Match is No Substitute for the Tail
| Title: | Broad Match is No Substitute for the Tail |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/19/broad-match-is-no-substitute-for-the-tail/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 19, 2010
- 5 comments
Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.
read more...How Important is the “Tail”? An Emperical Study
| Title: | How Important is the “Tail”? An Emperical Study |
| URL: | http://www.rimmkaufman.com/rkgblog/2010/01/04/ppc-head-tail/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- January 4, 2010
- 31 comments
The long tail matters.
read more...And The Winner Is: Everyone Else! (Except In Search, Portals, And Auctions)
| Title: | And The Winner Is: Everyone Else! (Except In Search, Portals, And Auctions) |
| URL: | http://www.rimmkaufman.com/rkgblog/2008/02/26/long-tail-site-traffic/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- February 26, 2008
- 0 comments
News flash: the category leaders in Search, Portals, and Auctions have all the traffic!
read more...The Long Tail Of Paid Search
| Title: | The Long Tail Of Paid Search |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/09/19/the-long-tail-of-paid-search/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- September 19, 2007
- 1 comment
The long tail of search, examined. Excerpts from a longer post at SEL.
read more...Darden’s Phil Pfeifer Turns The Long Tail On Its Head
| Title: | Darden’s Phil Pfeifer Turns The Long Tail On Its Head |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/07/17/turning-long-tail-on-its-head/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- July 17, 2007
- 0 comments
My beef is not so much about the Long Tail concept as it is with the name.
read more...Head Terms, Tail Terms, and SEM Agency Compensation Models
| Title: | Head Terms, Tail Terms, and SEM Agency Compensation Models |
| URL: | http://www.rimmkaufman.com/rkgblog/2007/03/20/head-terms-tail-terms-and-agency-compensation-models/ |
| Printed: | March 14, 2010 |
| Source: | The Rimm-Kaufman Group Blog, info@rimmkaufman.com |
- March 20, 2007
- 0 comments
Great post by Avinash Kaushik on the role of head vs. tail terms in paid search.
read more...