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Keyword Bidding

There Are No Bad Keywords

Title: There Are No Bad Keywords
URL: http://www.rimmkaufman.com/rkgblog/2009/08/05/no-bad-keywords-2/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

When your SEM says “those keywords didn’t work”, it’s time to find a new agency.

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Bid Management Misunderstanding #2: “Bid Rules”

Title: Bid Management Misunderstanding #2: “Bid Rules”
URL: http://www.rimmkaufman.com/rkgblog/2009/07/13/bid-misconception-rules/
Printed: March 16, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

“Two Concepts of Rules,” with apologies to John Rawls.

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Recent Comments

  • George Michie: Sorry Jim, this post was written in 2007. Apparently some of those products are gone.
  • Jim: Hey, I checked two products like dimdim and cutepdf but none is free. What are you talking about free and open source?
  • George Michie: If they keep hearing the same message, and seeing evidence in the data to back it up, something will have to give. There is hope on...
  • Tomas: I’ve been having the same argument with Google for months now and in the end there does seem to be a feature in the algorithm that...
  • George Michie: Doesn’t have to be, it can be intra-adgroup as well.
  • Josh: George – I take it you’re referencing a scenario where your exact-match keywords are not listed as negative exact match keywords...
  • George Michie: Melissa, you’re right, it’s always happened to varying degrees, particularly since the advent of extended broad match....
  • Mel66: I don’t think this is a bug. It’s been happening for years. It *is* impossible to manage, and I can’t help but wonder if...
  • George Michie: Thanks Matt, Sometimes humor serves a purpose.
  • George Michie: Ken, sadly, as Jim stated above, too few people look under the hood and raise Cain. We’re very fortunate to have great reps on...
  • Matt: This is great! I started out reading this with the same anger that I feel everyday I spend unnecessary amounts of time optimizing to get...
  • Ken Truman: Right on, George. This is yet another one of the vagaries of broad matching that continues to drive smart advertisers mad. Your post...
  • George Michie: Interesting idea, Mark. The question might be: would advertisers know someone’s Twitter handle? Most require an email, but I...
  • @markthijssen: What if you would ask a consumer about his experience with the product some days/weeks/months after the sale via twitter. This might...
  • George Michie: Thanks Kenny, Another particularly annoying variation on the theme involves flashing the brand ads around on general searches. The...

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