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Ken Cassar

Nielsen Study in Ad Age: Confusion Abounds

Title: Nielsen Study in Ad Age: Confusion Abounds
URL: http://www.rimmkaufman.com/rkgblog/2009/11/09/nielsen-study-in-ad-age-confusion-abounds/
Printed: March 20, 2010
Source: The Rimm-Kaufman Group Blog, info@rimmkaufman.com

To some minds, search engine marketing got a bum rap in last week’s Ad Age article reporting on a recent Nielsen report. Teasing out the context and some follow up questions with Ken Cassar helped to clarify the point.

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